Notes from the studio.
Practical thinking on design, performance, SEO and AI automation, written for the people who actually run the business. Organised into three topic clusters.
Web design
7 articlesWhat 32 website rebuilds taught us about speed
Why a 7-day timeline produces better sites than a 7-week one, and how we do it.
How much should a small business website cost in 2026?
A transparent breakdown of what a small business website really costs in 2026, templates, freelancers, agencies and fixed-price studios compared.
How long does it take to build a website?
Why a professional website can be built in 7 days, what makes projects drag on for months, and how to keep yours on schedule.
Redesign or refresh: which does your website need?
A practical decision guide for whether your website needs a full redesign or just a focused refresh, with a checklist to tell them apart.
Squarespace & Wix vs a custom-built website: which is better for SEO?
An honest comparison of website builders versus custom builds for SEO, performance and long-term cost, and when each one is the right choice.
Who owns your website when an agency builds it?
Website ownership is the question most business owners forget to ask, until they try to leave. Here is what you should own, and how to check.
Why is my website not getting any enquiries?
Five reasons a website gets traffic but no enquiries, from invisible calls-to-action to slow load and weak trust signals, and how to fix each.
Performance & SEO
7 articlesHow we built trayaam.com to score 100/100
The stack, decisions and trade-offs behind a site that loads instantly.
Core Web Vitals for Ambitious SMEs
What the metrics actually mean for your rankings, and how to pass them.
Why is my website so slow, and how do I fix it?
The real reasons websites load slowly, heavy images, bloated JavaScript, cheap hosting, and the practical fixes that pass Core Web Vitals.
How do I get my business to show up on Google?
A practical starter guide to ranking on Google for a small business, local SEO, technical foundations, content and the trust signals that move the needle.
AEO and GEO explained: the new SEO for AI answers
Answer Engine Optimization and Generative Engine Optimization explained, what they are, how they differ from SEO, and how to get your business cited by AI.
How to get your business cited by ChatGPT and AI search
Practical steps to get your business referenced by ChatGPT, Perplexity and Google AI overviews, structure, schema, llms.txt and consistent authority.
Is WordPress bad for SEO?
A balanced answer to whether WordPress hurts SEO, what it does well, where plugin bloat and performance bite, and when a modern stack is the better call.
AI automation
6 articlesAI automation for small businesses: real examples in 2026
What AI automation actually looks like for a small business in 2026, concrete examples across marketing, sales, support and operations, with realistic costs.
How to use AI to get and handle more leads
How small businesses use AI to capture, qualify and respond to more leads, from website assistants to automated routing and follow-up.
Can AI write SEO content that actually ranks?
The honest answer on whether AI-written content ranks on Google, what works, what gets penalised, and the human-in-the-loop process that wins.
What does a custom AI chatbot cost to build?
A transparent look at what a custom AI chatbot or assistant costs in 2026, the build options, what drives the price, and build-versus-buy trade-offs.
AI automation vs hiring a VA: which is cheaper?
A practical comparison of AI automation versus hiring a virtual assistant, cost, speed, reliability and where each one genuinely wins.
What can you automate with AI right now? A checklist by department
A practical, department-by-department checklist of business tasks you can automate with AI today, marketing, sales, support, operations and finance.